Verified purchaser
Small learning curve, big pool of niche creators
I'm in the healthcare space and preparing to launch software for a specific niche. I tried CreatorLookup to find US-based creators in that space to promote my software.
My initial searches weren't quite what I expected, but a walkthrough with Matteo helped clarify the filters. Using niche-specific bio keywords with OR logic and selecting personal and creator accounts instead of business accounts narrowed roughly 800 US results to 472. The AI was cool, but I actually preferred playing with the manual filters for such a specific niche!
Another useful tip: the "has email" filter was prechecked. Unchecking it doubled the available pool, which works well for me.
There's a small learning curve for someone new to influencer marketing, but I'm keeping the tool so I can leverage the creators' audience and eventually whitelist their videos as ads.
Matteo_CreatorLookup
Oct 9, 2026Thanks so much for the thoughtful review!
Your tips are spot on, and I’m sure they’ll help our community. Niche bio keywords with OR logic plus filtering to personal and creator accounts is exactly how to get from a broad pool to a focused list. Turning off the email filter to widen the pool is a smart move too, especially if you plan to reach creators through DMs.
Healthcare is a niche where relevance matters more than reach, so 472 well-targeted US creators is a strong starting point. Whitelisting their videos as ads is one of the best ways to get more out of a creator partnership since you'll get 2 at-bats for the price of 1. When you get to that stage, we’ve run plenty of whitelisting campaigns and are happy to share what’s worked.
We’re also adding more helpful tips to our help secton to make things smoother for people new to influencer marketing, so feedback like yours really helps. Good luck with the launch!